by Rick Tuckerman | Mar 9, 2022 | Blog
At Zoom IQ, we help grow through innovative marketing campaigns. We serve as your external advertising department from branding to broadcast and print production to WordPress website creation. Whether your company needs comprehensive marketing help or simply a Miami...
by Rick Tuckerman | Feb 18, 2022 | Blog
If you are in the business of either creating marketing materials or you are the recipient of such, likely the question has arisen of who owns what. A client hires an agency or designer to create a new (fill in the blank) at a pre-determined price. The work gets done,...
by Rick Tuckerman | Jan 2, 2019 | Blog
If you’re a small business owner, you know all too well that among the many challenges you face, what likely tops the list is how to advertise your business when you don’t have a substantive marketing budget. The likely scenario usually goes something like this: you...
by Rick Tuckerman | Jan 2, 2019 | Blog
Every client wants award winning creative that will move the proverbial needle and enhance their brand. And every agency strives to develop that caliber of creative work on a daily basis. So why is it that agencies frequently bemoan the fact that their very best...
by Rick Tuckerman | Jan 2, 2019 | Blog
When a client/agency relationship works as intended, a strategic alliance is formed built upon shared business values such as trust and professionalism. The client provides detailed direction for their needs and the agency responds with the requisite marketing...