Print campaigns designed through a results-oriented lens
Providing freelance creative services since 1989, I’ve experienced first-hand the industry transition away from print ad campaigns to digital media advertising. Not that long ago, daily newspapers and monthly magazines ruled the roost, particularly for fashion, real estate, and financial industry advertisers. While still playing a significant role in many advertisers’ marketing and media strategies, print, in general, is on the decline while digital media has grown exponentially.
The good news is, if your product or service is more suited to print media, there’s never been a better time to run print ad campaigns, at least from a cost standpoint. Daily newspaper media costs have dropped substantially, including extras, such as full-color. As a freelancer providing the broad range of creative services, where print campaigns are developed from concept to completion, quickly and at very reasonable fees you’ll experience reasonable fees and exceptional results.
A print ad designer today has a unique challenge. With most daily newspapers experiencing a major decline in circulation, ads have to work harder to generate the kind of results clients seek. All that said, there are some categories of clients for whom print is still suited best for their campaigns, for example, real estate developers. Real estate ads are required to include state statute disclaimer language to protect buyers and renters.
The same is true for medical practice marketing. Medical facilities and physician group advertising services covered by Medicare must adhere to design-related formatting standards and include disclaimer copy required by the government.
Then there is the issue of demographics. As a medium, newspapers, in particular, are still the preferred way for many older people to receive information and news.
Over the years, I have created over upwards of 500 print ad campaigns for clients in a wide variety of industries. Our turnkey print ad creation services include layout, copy writing, typography, art direction, original photography, and everything Photoshop related.
Print and Digital Design Agency
As a senior level freelance graphic designer offering the full gamut of creative services since 1989, I’ve experienced first-hand the dramatic transition out of print into digital media. There was a time when the daily newspapers and monthly magazines ruled the roost. Print ad campaigns, while still a significant part of many advertisers’ marketing and media strategy, are on the decline as digital media has grown in popularity.
The good news is, if you’re a print advertising client, there’s never been a better time to run a schedule. Print media costs have dropped, substantially in some cases. Additionally, as a boutique-size design agency, Zoom IQ can handle the creation of your print ads from concept to completion quickly and at very reasonable fees.
Print campaigns still play a significant role for companies in certain fields. For example, real estate marketing has certain requirements set forth by state and federal agencies. As the design agency of record for over 50 South Florida real estate development clients, we are intimately familiar with compliance regulations, from statute-related disclaimer language informing a buyer or renter of their rights under the law to the use of lifestyle imagery.
The same is true for medical practice marketing. Medical facilities and physician groups advertising services covered by Medicare must adhere to design-related formatting standards and lengthy disclaimer language required by the government.
Due to its nature as a medium, newspapers and magazines can accommodate those requirements better than their broadcast counterparts. Plus, certain market segments, such as the elderly, are used to getting their information in print rather than digital form.
Over the years, we have created over 1,000 print ads for clients in the healthcare, real estate, entertainment/gaming, financial, non-profit, and retail industries. Our turnkey print ad creation services include layout, copy, typography, art direction, original photography, and everything Photoshop related.
Contact us today for your next project