Who Owns What When it Comes to Creative Design?

If you are in the business of either creating marketing materials or you are the recipient of such, likely the question has arisen of who owns what. A client hires an agency or designer to create a new (fill in the blank) at a pre-determined price. The work gets...

creative services ownership

How to advertise your business for less.

If you’re a small business owner, you know all too well that among the many challenges you face, what likely tops the list is how to advertise your business when you don’t have a substantive marketing budget. The likely scenario usually goes something like this:...

how to advertise your business

Award winning creative doesn’t happen in a vacuum.

Every client wants award winning creative that will move the proverbial needle and enhance their brand. And every agency strives to develop that caliber of creative work on a daily basis. So why is it that agencies frequently bemoan the fact that their very best...