An email marketing firm for South Florida’s small businesses

While some companies choose to handle email campaigns in-house, many hire a professional email marketing firm for several reasons. Some do not have the staff to effectively manage and monitor ongoing email initiatives. Others lack the technical and/or creative expertise. Finally, others simply would rather stick to the business they know best and relegate email marketing services to an outside strategic alliance.

As an email marketing firm geared toward helping South Florida small businesses, our services include design, list management, scheduling, synchronization with social and other forms of media, tracking, and refining. Zoom IQ is a small business marketing company that offers the full-range of creative services needed to execute traditional and online campaigns of all scopes.

The foundation of a successful email campaign begins with a list of qualified recipients. Reputable email deployment companies such as Constant Contact and MailChimp strictly prohibit the use of paid email lists. So how does a company, especially one just starting out without a useable in-house email list, begin the process of building one? First off, any interaction with customers — in-store, on the phone, at a trade show, etc. — should include a strategy for capturing their email (usually via a form that includes language giving you permission to email them (referred to as opt-in)). Keep in mind that a recipient will only want to receive your emails if they think it will benefit them, not you. What exactly that benefit would be in the case of your company would need to be researched, but typically this entails special discounts, valuable information, or a chance to win something.

Beyond the list issue, an email marketing firm like ours would assist in creating the all-important subject line to enhance open rates, design compelling layouts to pique a recipient’s interest in your message, include links to landing pages we integrate into your website, and then of course, track results.

If you firm could use some help with email marketing, we’d love the opportunity to help. Just give us a ring at 305.604.0006 or email us at info@zoomIQ.com.

An Email Marketing Firm for South Florida’s Small Businesses

While some companies choose to handle email campaigns in-house, many hire a professional email marketing firm for several reasons. Some do not have the staff to effectively manage and monitor ongoing email initiatives. Others lack the technical and/or creative expertise. Finally, others simply would rather stick to the business they know best and relegate email marketing services to an outside strategic alliance.

As an email marketing firm geared toward helping South Florida small businesses, our services include design, list management, scheduling, synchronization with social and other forms of media, tracking, and refining. Zoom IQ is a small business marketing company that offers the full-range of creative services needed to execute traditional and online campaigns of all scopes.

The foundation of a successful email campaign begins with a list of qualified recipients. Reputable email deployment companies such as Constant Contact and MailChimp strictly prohibit the use of paid email lists. So how does a company, especially one just starting out without a useable in-house email list, begin the process of building one? First off, any interaction with customers — in-store, on the phone, at a trade show, etc. — should include a strategy for capturing their email (usually via a form that includes language giving you permission to email them (referred to as opt-in)). Keep in mind that a recipient will only want to receive your emails if they think it will benefit them, not you. What exactly that benefit would be in the case of your company would need to be researched, but typically this entails special discounts, valuable information, or a chance to win something.

Beyond the list issue, an email marketing firm like ours would assist in creating the all-important subject line to enhance open rates, design compelling layouts to pique a recipient’s interest in your message, include links to landing pages we integrate into your website, and then of course, track results.

If you firm could use some help with email marketing, we’d love the opportunity to help. Just give us a ring at 305.604.0006 or email us at info@zoomIQ.com.