Creating a successful direct mail marketing campaign is more challenging today than it was in the past. Consumers today are routinely bombarded with advertising messages coming from a seemingly unending plethora of media. To break through the clutter, direct mail design has to work harder than it did in the past, giving the recipient an immediate and compelling reason to not heave it directly into the garbage can.

If your last direct mail campaign didn’t move the needle as much as you’d hoped, perhaps it’s time to consider another approach. Be it a simple postcard design or an exotic mailer, Zoom IQ offers 20+ years of direct mail marketing expertise to help fashion your company’s creative message and mailing execution.

As we see it, most direct mail campaigns are boring. Think of the way you evaluate television commercials. Chances are, you remember are the ones that most entertained or moved you. When was the last time a postcard design you received did the same? Likely, none. That’s why when we create direct mail campaigns for clients, we prioritize the messaging over everything else. Yes, a good list is important. And yes, a strong call to action is required. But when the recipient pulls a bunch of direct mail pieces out of their mailbox, it is the creative that will make them either stop or toss. So, if you hire us to craft your direct mail design, we probably will ask you to go out a little further on the creative limb than you are used to.

Other keys to successful direct mail marketing campaigns are testing and monitoring. As smart as we and our clients are, one never knows how the public will react to a single marketing piece. So, it’s prudent to initially engage in A/B testing, where two versions of the same campaign are sent to determine which produced better results. Doing so prevents good money being spent after bad.

From direct mail design to printing to mail services, you can count on us.

Creating a successful direct mail marketing campaign is more challenging today than it was in the past. Consumers today are routinely bombarded with advertising messages coming from a seemingly unending plethora of media. To break through the clutter, direct mail design has to work harder than it did in the past, giving the recipient an immediate and compelling reason to not heave it directly into the garbage can.

If your last direct mail campaign didn’t move the needle as much as you’d hoped, perhaps it’s time to consider another approach. Be it a simple postcard design or an exotic mailer, Zoom IQ offers 20+ years of direct mail marketing expertise to help fashion your company’s creative message and mailing execution.

As we see it, most direct mail campaigns are boring. Think of the way you evaluate television commercials. Chances are, you remember are the ones that most entertained or moved you. When was the last time a postcard design you received did the same? Likely, none. That’s why when we create direct mail campaigns for clients, we prioritize the messaging over everything else. Yes, a good list is important. And yes, a strong call to action is required. But when the recipient pulls a bunch of direct mail pieces out of their mailbox, it is the creative that will make them either stop or toss. So, if you hire us to craft your direct mail design, we probably will ask you to go out a little further on the creative limb than you are used to.

Other keys to successful direct mail marketing campaigns are testing and monitoring. As smart as we and our clients are, one never knows how the public will react to a single marketing piece. So, it’s prudent to initially engage in A/B testing, where two versions of the same campaign are sent to determine which produced better results. Doing so prevents good money being spent after bad.