In years gone by, copy writing services required a different set of skills than it does today. Before the Internet became a ubiquitous part of our lives, brochure and print ad copy writers would follow a familiar formula — create a strong headline and some clever descriptive body copy that works well with the visuals selected by the art director, and…voila!

Fast forward to today, where as a society our attention span is shrinking and the volume of advertising messages we are exposed to is expanding daily, the challenge is much greater. As the saying goes, words matter. Or more specifically, keywords matter. They really matter. Research generated keyword selection and copy writing services go hand-in-hand today. A copy writing agency developing content for a print campaign which will likely also be used as part of a company’s website copy has a much different assignment on their hands than copy writing. This scenario plays out every day for clients who employ multi-channel marketing strategies.

As a website gets indexed by the likes of Google, its algorithms are looking to establish ideal search results based on, among other things, keywords that match closely to the terms that are being searched.

You can be sure that when you hire us as your copy writing agency, before we write a single word, we’ll consult with you about its use and determine the best strategy for proceeding. While keyword analysis is a separate service over and above copy writing services, which we can provide, determining up front that copy needs to be optimized for possible online use will save you time and money.

Copy Writing Services for Print and Online

In years gone by, copy writing services required a different set of skills than it does today. Before the Internet became a ubiquitous part of our lives, brochure and print ad copy writers would follow a familiar formula — create a strong headline and some clever descriptive body copy that works well with the visuals selected by the art director, and…voila!

Fast forward to today, where as a society our attention span is shrinking and the volume of advertising messages we are exposed to is expanding daily, the challenge is much greater. As the saying goes, words matter. Or more specifically, keywords matter. They really matter. Research generated keyword selection and copy writing services go hand-in-hand today. A copy writing agency developing content for a print campaign which will likely also be used as part of a company’s website copy has a much different assignment on their hands than copy writing. This scenario plays out every day for clients who employ multi-channel marketing strategies.

As a website gets indexed by the likes of Google, its algorithms are looking to establish ideal search results based on, among other things, keywords that match closely to the terms that are being searched.

You can be sure that when you hire us as your copy writing agency, before we write a single word, we’ll consult with you about its use and determine the best strategy for proceeding. While keyword analysis is a separate service over and above copy writing services, which we can provide, determining up front that copy needs to be optimized for possible online use will save you time and money.